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AI Customer Research & Validation

by emba-faculty

The #1 way startups die is building something nobody wants. This course teaches you to validate a real need with REAL people and reality — not by asking an agreeable AI that mirrors your hopes back to you. Learn the difference between a real problem and a guess; why AI can prep your questions and summarize answers but can never BE a customer; how to design unbiased interviews and surveys; how to synthesize research without inventing findings; how to spot confirmation bias and a sycophantic chatbot agreeing with you; how to size a market honestly; how to build and test an MVP and a landing page; how to read the real signal (sign-ups and payments, not likes); and when to pivot or persevere. Ends with a validation plan you can run this week. F4 (AI for Entrepreneurs) is the recommended prerequisite.

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Sections

Is It a Real Problem?0/2
  1. 1. 1 · A real problem vs. a guess you fell in love withtext
    Free preview
  2. 2. 2 · What AI can and can't do in customer researchtext
Talk to Real People0/4
  1. 3. 3 · Designing interview questions that get the truthtext
  2. 4. 4 · Surveys and samples that don't lie to youtext
  3. 5. 5 · Using AI to synthesize research — without inventing findingstext
  4. 6. 6 · Confirmation bias and the danger of an agreeable AItext
Read the Signal0/3
  1. 7. 7 · Sizing your market honestly (TAM, SAM, SOM)text
  2. 8. 8 · Building and testing an MVP or landing pagetext
  3. 9. 9 · Reading the real signal (sign-ups and payments, not likes)text
Decide0/4
  1. 10. 10 · Practice: the validation vocabularyexercise
  2. 11. 11 · When to pivot, persevere, or walk awaytext
  3. 12. 12 · Capstone: your validation planexercise
  4. 13. 13 · Check your understandingquiz