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Speedway: The Greatest Spectacle in Learning
Lesson 22 of 26
Lessons
Episode 1: The Race That Started It All (1911)
Episode 1 — Quiz
Episode 2: 3.2 Million Bricks
Episode 2 — Quiz
Episode 3: Voices in the Air
Episode 3 — Quiz
Episode 4: The Shape of Speed
Episode 4 — Quiz
Episode 5: Fuel for Thought
Episode 5 — Quiz
Episode 6: Born From Tragedy: The Safety Story
Episode 6 — Quiz
Episode 7: The Driver's Body
Episode 7 — Quiz
Episode 8: Pit Stop Precision
Episode 8 — Quiz
Episode 9: Breaking the Brickyard Glass Ceiling
Episode 9 — Quiz
Episode 10: From Track to Driveway
Episode 10 — Quiz
Episode 11: The Business of May
▸
Episode 11 — Quiz
Episode 12: The Future Lap
Episode 12 — Quiz
Episode 13: The Other Brickyard: How Purdue Built the Engineers of the Indy 500
Episode 13 — Quiz
Episode 11 — Quiz
1. What is the total annual economic impact of the Indianapolis Motor Speedway on Indiana, according to the 2023 Indiana University Public Policy Institute study?
$100 million
$510 million
$1.058 billion
$5.2 billion
2. What percentage of the annual IMS economic impact comes from the Month of May alone?
Approximately 25%
Approximately 35%
More than half (about 53%)
Approximately 90%
3. Approximately how many full-time-equivalent jobs in Indiana does the IMS support?
About 1,000
About 8,440
About 50,000
About 200,000
4. How much has the IMS economic impact grown from the 2013 study to the 2023 study?
It has roughly stayed the same
It has more than doubled (from $510 million to $1.058 billion)
It has decreased by about half
Growth has not been measured
5. What is the role of the Indiana University Public Policy Institute in this story?
It is the marketing department of the Speedway
It is a research arm of Indiana University that produced the rigorous economic impact study
It is a governmental agency that regulates the Speedway
It is the company that operates the Speedway
6. Approximately how many people attend the Indianapolis 500 on race day, making it the largest single-day sporting event in the world?
About 50,000
About 100,000
About 300,000 to 350,000
About 2 million
7. What is Visit Indy, and what is its role?
A private travel agency
The official destination marketing organization for the Indianapolis metropolitan area, led by CEO Leonard Hoops
A real estate development company
A state government department
8. What is the town of Speedway, Indiana, and what notable anniversary did it celebrate in 2026?
An unincorporated neighborhood; no notable 2026 anniversary
An incorporated town of about 14,000 residents adjacent to IMS; celebrated its 100th birthday in 2026 (founded 1926)
A separate city of 100,000 people; celebrated 50th birthday
A part of downtown Indianapolis; no notable anniversary
9. Name three career pathways in the business of May, according to Episode 11.
Driver, mechanic, broadcaster
Hospitality management, tourism marketing, event management (or economic development, public policy, small business)
Engineer, software developer, architect
Surgeon, lawyer, accountant
10. What does the term multiplier effect mean, and what is the typical multiplier for the Indianapolis 500?
A multiplier of 1.0; every dollar generates exactly one dollar
Total economic activity per dollar of direct spending; for the Indy 500 it is about 1.8 to 2.0
A multiplier of 100; every dollar generates one hundred dollars
Multiplier effects are not measured for sporting events
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