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AI Marketing & Content (Authentic, Cited)

by emba-faculty

Market an honest business with AI — without the slop. Learn to use AI to research your real audience and find a message that's true (never to fake demand), to draft social, email, blog, and SEO content while keeping YOUR voice, to stay brand-consistent, and to obey the law: FTC rules on AI claims, paid-endorsement disclosure, and fake reviews, plus what you can (and can't) copyright when AI helped. You'll learn why generic, unedited "AI slop" quietly erodes trust, how to measure what actually works instead of vanity metrics, and you'll end by building a small, repeatable content system you'd be proud to put your name on. F1 (AI Literacy) and F4 (AI for Entrepreneurs) pair well with this.

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Sections

Audience & Message0/2
  1. 1. 1 · Find your real audience and a true messagetext
    Free preview
  2. 2. 2 · AI for research, never for faking ittext
Make the Content0/4
  1. 3. 3 · Content that keeps YOUR voicetext
  2. 4. 4 · AI drafts for social, email, blog, and SEO (edit + fact-check every time)text
  3. 5. 5 · Brand consistency across everything you publishtext
  4. 6. 6 · Practice: drafting and brand basicsexercise
Law, Ethics & Trust0/2
  1. 7. 7 · The law and ethics of marketing with AItext
  2. 8. 8 · Avoiding AI slop that erodes trusttext
Measure & Systematize0/3
  1. 9. 9 · Measure what works (not vanity metrics)text
  2. 10. 10 · Capstone: build your authentic content systemexercise
  3. 11. 11 · Check your understandingquiz