11 · Check your understanding

1. What is the honest role of AI in finding your audience and message?

It hands you a guaranteed audience that already loves your productIt helps you research and reach real people — but never manufactures their approvalIts made-up customer personas count as real market validationIt removes the need to talk to anyone

2. Which use of AI crosses the line from research into fabrication?

Clustering real, anonymized customer feedback into themesDrafting neutral survey questions to ask real peopleGenerating a glowing 'customer' review to post, or a statistic you never measuredListing competitors so you can go verify each one

3. What's the fix for AI's generic, forgettable default voice?

Publish the raw draft fasterFeed AI your own voice and rewrite the draft with specific, true details only you knowAdd more buzzwords like 'revolutionary' and 'unlock'Use a longer prompt and ship it unedited

4. What must you ALWAYS do with AI-drafted social, email, blog, or SEO content before it reaches a real person?

Nothing — AI output is ready to publishEdit it into your voice and fact-check every claim, number, and sourceTranslate it into more formal languageMake it as long as possible

5. Why keep a written one-page 'brand kit' and paste it atop your prompts?

It makes content longerIt keeps voice, message, and look consistent so AI doesn't drift into a different style each timeIt guarantees you can copyright everything AI makesIt replaces the need to edit

6. Your friend will post a 5-star review if you send a free product. What does FTC guidance say?

It's fine — they're a real person, so no rules applyThe free product is a material connection you must disclose clearly and conspicuously; and fabricated/undisclosed reviews can be illegalYou can present it as an independent review as long as it's positiveOnly large companies have to disclose anything

7. According to the U.S. Copyright Office, can you copyright a logo made from a single AI prompt?

Yes — whatever AI generates for you is automatically yoursNo — purely AI-generated output isn't protected; copyright needs human authorship, and prompting alone isn't enoughYes, if your prompt was detailed enoughOnly if you paid for the AI tool

8. Which is a sign of 'AI slop' that erodes trust?

A post with a specific, true customer result you have permission to shareGeneric, could-be-anyone content with a confident made-up statistic and hollow hypeThree carefully edited posts you're proud ofDisclosing clearly that customers are chatting with a bot

9. Which of these is a VANITY metric rather than a metric that actually matters?

Sign-ups and replies your content causedPaying customers and revenue from a channelRaw follower count and likes in isolationConversion rate from people who saw the content

10. What's the trust-DNA bottom line for marketing with AI in this course?

Use AI to fake demand and reviews so you grow fasterUse AI to be better and faster — authentic, disclosed, and cited — never to be fake or hollowPublish as much AI content as possible to win on volumeHide that AI was involved at all costs