6 · Practice: drafting and brand basics

Fill in the missing marketing term or the right choice. Spelling is forgiving; the explanation shows the rule.

1. 1. The specific, human way YOU talk about what you do — your biggest edge over big competitors — is your ___.

   Check

2. 2. Before any AI-drafted content reaches a real customer, you must edit it and ___ every claim.

   Check

3. 3. Generic, soulless, unedited AI content that any business could have published is called ___.

   Check

4. 4. A promise people recognize and trust — the same voice and values everywhere you publish — is your ___.

   Check

5. 5. Mass-producing AI pages mainly to manipulate Google rankings violates Google's ___ policies.

   Check