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AI Marketing & Content (Authentic, Cited)Lesson 4 of 11

4 · AI drafts for social, email, blog, and SEO (edit + fact-check every time)

Here's where AI saves the most time: the blank page. A draft of a post, an email, a blog outline, an FAQ — in seconds. The non-negotiable rule that comes with that speed: you edit it into your voice and you fact-check every claim before it's public. Speed without that step just helps you publish mistakes faster.

By channel — what AI is good for, and the catch:

  • Social posts. AI is great for options — ten hooks, three angles, a caption draft. Catch: pick and rewrite; don't post the generic one. Disclose if a post is a paid endorsement (Lesson 7).
  • Email. AI drafts subject lines, a newsletter skeleton, a polite reply. Catch: every promise, price, and date is something you must honor — verify before you hit send to a real list.
  • Blog / articles. AI builds outlines and first drafts fast. Catch: it invents facts, stats, and "sources." Replace them with real ones you've read, and add genuine first-hand experience — which is exactly what Google's people-first guidance rewards (Google, n.d.).
  • SEO. AI helps you find the words people actually search and place them in titles and headings — Google's own best practice (Google, n.d.). Catch: write for people first. Mass-producing AI pages to manipulate rankings is against Google's spam policies and can sink your whole site (Google, n.d.).

The fact-check pass — run it on everything before publishing:

  1. Every number, date, price, and quote — confirm against a real source. AI "hallucinates" confidently (see F1).
  2. Every named "study," law, or statistic — find the actual source or delete the claim.
  3. Every promise to a customer — make sure you can actually keep it.
  4. Every "fact" about a competitor — verify; getting it wrong can be defamation, not just embarrassing.

Check yourself. Pick one channel above. Name the best way AI helps there and the one thing you must do before that content reaches a real person.

Sources

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