10 · Capstone: build your authentic content system
Build a small, repeatable, honest content system for YOUR business — AI assists, you decide and verify. Work through all six pieces below for your own idea (write them out: a doc, a notebook, or by asking an AI tool to help you draft, then verifying and rewriting in your own words). Each item names a piece and asks you to type the ONE KEYWORD shown in bold to confirm you've drafted it — the explanation then shows what a strong version does. The real work is your written system; this walks you through the checklist.
1. PIECE 1 — Write your one-sentence MESSAGE: 'For ___, we help ___ so they ___.' Done? Type the keyword: message
2. PIECE 2 — Write a one-page BRAND kit: three voice words, two 'never' phrases, your colors/look, and your no-go claims. Done? Type the keyword: brand
3. PIECE 3 — Pick your CHANNELS (e.g. social + email, or blog/SEO) and name how AI will draft for each. Done? Type the keyword: channels
4. PIECE 4 — Write your FACT-CHECK rule: what you verify before anything goes public (numbers, claims, sources, promises). Done? Type the keyword: factcheck
5. PIECE 5 — Write your LAW/ethics rules: truthful claims, no fake reviews, disclose paid endorsements, mind AI copyright. Done? Type the keyword: legal
6. PIECE 6 — Pick the ONE real METRIC (not a vanity metric) that tells you this is working. Done? Type the keyword: metric